Virginia Hospitality NewsVirginia Hospitality News
Friday, September 25, 2026Richmond, Virginia

Visitor economy

Surry County

County · Coastal Virginia - Hampton Roads. Visitors spent $4.2M here in 2025, up 3.6% on 2024 and up 12.4% on 2019.

$4.2M

Visitor spending, 2025

130 of 133 localities

24

Jobs supported

132 of 133

$0.3M

Local taxes from visitors

124 of 133

$0.8M

Wages paid

$0.1M in state taxes

Ten years of visitor spending

$0$2.5M$5M201620192025$3.2M$4.2M
Peak was $4.2M in 2025; the low was $3.2M in 2016. Every figure is in the table below.

Where the money went in 2025

Lodging is the largest single category here at $2.9M, 69.9% of everything visitors spent.

Lodging
$2.9M69.9%
Food and drink
$0.8M19.1%
Retail
$0.1M1.4%
Recreation
$0.3M6.3%
Transport
$0.1M3.3%

Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.

Year by year

YearTotalChangeLodgingFoodRetailRecreationTransportJobsLocal tax
2025$4.2M+3.6%$2.9M$0.8M$0.1M$0.3M$0.1M24$0.3M
2024$4.0M+5.1%$2.9M$0.7M$0.1M$0.2M$0.1M23$0.3M
2023$3.8M-1.7%$2.8M$0.6M$0.1M$0.2M$0.1M21$0.3M
2022$3.9M+0.6%$2.9M$0.6M$0.0M$0.2M$0.1M21$0.3M
2021$3.9M+12.4%$3.0M$0.5M$0.0M$0.2M$0.1M20$0.3M
2020$3.5M-7.1%$2.9M$0.4M$0.0M$0.1M$0.1M20$0.2M
2019$3.7M+5.1%$2.9M$0.5M$0.0M$0.2M$0.1M21$0.3M
2018$3.5M+7.9%$2.8M$0.5M$0.0M$0.2M$0.1M21$0.3M
2017$3.3M+4.1%$2.6M$0.4M$0.0M$0.2M$0.1M20$0.2M
2016$3.2M—$2.4M$0.4M$0.0M$0.1M$0.1M20$0.2M

How that compares

  • 0.01% of all visitor spending in Virginia, which totalled $36.20B in 2025.
  • 0.1% of the Coastal Virginia - Hampton Roads region, which took $7.17B.
  • Ranks 130 of 133 Virginia counties and independent cities by visitor spending, and 124 of 133 by the local taxes that spending returns.
  • Statewide spending is +3.1% on 2024; Surry County is +3.6%.