Visitor economy
Botetourt County
County · Virginia Mountains. Visitors spent $64M here in 2025, up 7.5% on 2024 and up 20.5% on 2019.
$64M
Visitor spending, 2025
66 of 133 localities
613
Jobs supported
57 of 133
$3.4M
Local taxes from visitors
56 of 133
$22M
Wages paid
$1.8M in state taxes
Ten years of visitor spending
Where the money went in 2025
Food and drink is the largest single category here at $18M, 27.3% of everything visitors spent.
- Lodging
- $14M21.5%
- Food and drink
- $18M27.3%
- Retail
- $12M19.0%
- Recreation
- $4.8M7.5%
- Transport
- $16M24.7%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $64M | +7.5% | $14M | $18M | $12M | $4.8M | $16M | 613 | $3.4M |
| 2024 | $60M | -0.9% | $12M | $17M | $12M | $4.5M | $15M | 607 | $3.0M |
| 2023 | $60M | +0.1% | $13M | $16M | $12M | $4.5M | $15M | 604 | $3.1M |
| 2022 | $60M | +11.4% | $13M | $16M | $11M | $4.5M | $16M | 584 | $3.0M |
| 2021 | $54M | +37.3% | $12M | $14M | $11M | $3.6M | $14M | 553 | $2.7M |
| 2020 | $39M | -26.1% | $8.4M | $9.3M | $8.4M | $2.6M | $11M | 527 | $2.2M |
| 2019 | $53M | +1.6% | $11M | $13M | $12M | $3.5M | $15M | 643 | $2.8M |
| 2018 | $53M | +4.7% | $11M | $12M | $12M | $3.3M | $14M | 649 | $2.8M |
| 2017 | $50M | -0.0% | $11M | $12M | $11M | $3.2M | $13M | 631 | $2.7M |
| 2016 | $50M | — | $11M | $12M | $11M | $3.4M | $13M | 657 | $2.8M |
How that compares
- 0.18% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 5.2% of the Virginia Mountains region, which took $1.24B.
- Ranks 66 of 133 Virginia counties and independent cities by visitor spending, and 56 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Botetourt County is +7.5%.