Visitor economy
Winchester
Independent city · Shenandoah Valley. Visitors spent $114M here in 2025, up 0.6% on 2024 and up 7.2% on 2019.
$114M
Visitor spending, 2025
46 of 133 localities
1,121
Jobs supported
43 of 133
$5.8M
Local taxes from visitors
46 of 133
$35M
Wages paid
$3.6M in state taxes
Ten years of visitor spending
Where the money went in 2025
Food and drink is the largest single category here at $47M, 40.7% of everything visitors spent.
- Lodging
- $19M16.7%
- Food and drink
- $47M40.7%
- Retail
- $22M18.9%
- Recreation
- $13M11.5%
- Transport
- $14M12.2%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $114M | +0.6% | $19M | $47M | $22M | $13M | $14M | 1,121 | $5.8M |
| 2024 | $114M | +9.7% | $20M | $45M | $22M | $13M | $14M | 1,112 | $5.7M |
| 2023 | $103M | -3.9% | $18M | $41M | $20M | $12M | $13M | 1,076 | $5.3M |
| 2022 | $108M | +12.1% | $19M | $42M | $21M | $12M | $14M | 1,092 | $5.3M |
| 2021 | $96M | +34.1% | $17M | $36M | $20M | $9.8M | $13M | 1,004 | $4.6M |
| 2020 | $72M | -32.7% | $11M | $28M | $14M | $6.6M | $12M | 971 | $3.8M |
| 2019 | $107M | +3.0% | $18M | $40M | $21M | $11M | $16M | 1,276 | $5.3M |
| 2018 | $103M | +8.0% | $18M | $38M | $21M | $11M | $16M | 1,256 | $5.1M |
| 2017 | $96M | +3.4% | $16M | $36M | $19M | $10M | $15M | 1,227 | $4.8M |
| 2016 | $93M | — | $15M | $34M | $19M | $10M | $14M | 1,216 | $4.8M |
How that compares
- 0.32% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 6.6% of the Shenandoah Valley region, which took $1.74B.
- Ranks 46 of 133 Virginia counties and independent cities by visitor spending, and 46 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Winchester is +0.6%.