Visitor economy
Shenandoah County
County · Shenandoah Valley. Visitors spent $151M here in 2025, down 0.9% on 2024 and up 18.6% on 2019.
$151M
Visitor spending, 2025
38 of 133 localities
1,280
Jobs supported
37 of 133
$6.4M
Local taxes from visitors
40 of 133
$40M
Wages paid
$4.0M in state taxes
Ten years of visitor spending
Where the money went in 2025
Lodging is the largest single category here at $38M, 25.0% of everything visitors spent.
- Lodging
- $38M25.0%
- Food and drink
- $36M24.1%
- Retail
- $35M23.3%
- Recreation
- $17M11.0%
- Transport
- $25M16.6%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $151M | -0.9% | $38M | $36M | $35M | $17M | $25M | 1,280 | $6.4M |
| 2024 | $152M | +4.9% | $39M | $36M | $36M | $16M | $26M | 1,287 | $6.0M |
| 2023 | $145M | +4.7% | $37M | $34M | $34M | $15M | $25M | 1,266 | $5.8M |
| 2022 | $139M | +6.3% | $35M | $32M | $33M | $14M | $25M | 1,245 | $5.5M |
| 2021 | $131M | +29.5% | $34M | $31M | $31M | $13M | $22M | 1,149 | $5.0M |
| 2020 | $101M | -20.9% | $27M | $24M | $22M | $10M | $18M | 1,105 | $4.1M |
| 2019 | $127M | +1.5% | $34M | $30M | $30M | $11M | $22M | 1,294 | $5.1M |
| 2018 | $126M | +4.9% | $34M | $29M | $31M | $11M | $21M | 1,322 | $5.0M |
| 2017 | $120M | +4.2% | $33M | $27M | $29M | $11M | $20M | 1,312 | $4.9M |
| 2016 | $115M | — | $31M | $26M | $29M | $10M | $19M | 1,284 | $4.9M |
How that compares
- 0.42% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 8.7% of the Shenandoah Valley region, which took $1.74B.
- Ranks 38 of 133 Virginia counties and independent cities by visitor spending, and 40 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Shenandoah County is -0.9%.