Visitor economy
Rappahannock County
County · Northern Virginia. Visitors spent $73M here in 2025, up 3.3% on 2024 and up 51.2% on 2019.
$73M
Visitor spending, 2025
60 of 133 localities
408
Jobs supported
76 of 133
$2.3M
Local taxes from visitors
73 of 133
$19M
Wages paid
$1.8M in state taxes
Ten years of visitor spending
Where the money went in 2025
Lodging is the largest single category here at $32M, 44.1% of everything visitors spent.
- Lodging
- $32M44.1%
- Food and drink
- $8.9M12.3%
- Retail
- $6.6M9.1%
- Recreation
- $15M20.6%
- Transport
- $10M14.0%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $73M | +3.3% | $32M | $8.9M | $6.6M | $15M | $10M | 408 | $2.3M |
| 2024 | $70M | -3.4% | $32M | $8.1M | $6.6M | $14M | $9.9M | 403 | $2.3M |
| 2023 | $73M | +4.7% | $32M | $8.2M | $6.7M | $15M | $10M | 407 | $2.4M |
| 2022 | $70M | +11.3% | $31M | $7.7M | $6.5M | $15M | $10M | 415 | $2.3M |
| 2021 | $63M | +49.4% | $28M | $6.5M | $6.1M | $12M | $9.8M | 387 | $2.0M |
| 2020 | $42M | -12.9% | $19M | $3.6M | $4.4M | $7.2M | $7.7M | 343 | $1.6M |
| 2019 | $48M | +9.1% | $21M | $4.2M | $5.9M | $7.9M | $9.4M | 383 | $1.8M |
| 2018 | $44M | +10.8% | $19M | $3.7M | $5.7M | $7.4M | $8.5M | 353 | $1.7M |
| 2017 | $40M | +2.9% | $17M | $3.2M | $5.3M | $6.7M | $7.7M | 333 | $1.5M |
| 2016 | $39M | — | $16M | $3.1M | $5.2M | $6.8M | $7.4M | 334 | $1.6M |
How that compares
- 0.20% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 0.4% of the Northern Virginia region, which took $16.91B.
- Ranks 60 of 133 Virginia counties and independent cities by visitor spending, and 73 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Rappahannock County is +3.3%.