Visitor economy
Prince William County
County · Northern Virginia. Visitors spent $813M here in 2025, up 4.2% on 2024 and up 25.0% on 2019.
$813M
Visitor spending, 2025
9 of 133 localities
5,722
Jobs supported
10 of 133
$52M
Local taxes from visitors
9 of 133
$493M
Wages paid
$32M in state taxes
Ten years of visitor spending
Where the money went in 2025
Food and drink is the largest single category here at $281M, 34.5% of everything visitors spent.
- Lodging
- $131M16.2%
- Food and drink
- $281M34.5%
- Retail
- $143M17.6%
- Recreation
- $113M13.9%
- Transport
- $145M17.9%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $813M | +4.2% | $131M | $281M | $143M | $113M | $145M | 5,722 | $52M |
| 2024 | $780M | +3.5% | $127M | $264M | $138M | $108M | $142M | 5,713 | $50M |
| 2023 | $754M | +11.8% | $123M | $252M | $134M | $106M | $139M | 5,640 | $48M |
| 2022 | $674M | +8.9% | $107M | $220M | $122M | $95M | $129M | 5,302 | $44M |
| 2021 | $619M | +36.9% | $94M | $200M | $118M | $84M | $124M | 4,979 | $36M |
| 2020 | $452M | -30.4% | $66M | $143M | $92M | $56M | $96M | 4,726 | $29M |
| 2019 | $650M | +0.8% | $105M | $216M | $128M | $85M | $117M | 6,178 | $37M |
| 2018 | $645M | +6.1% | $102M | $213M | $129M | $83M | $119M | 6,130 | $36M |
| 2017 | $608M | +1.2% | $89M | $204M | $125M | $79M | $111M | 5,990 | $35M |
| 2016 | $601M | — | $87M | $202M | $124M | $78M | $109M | 6,070 | $35M |
How that compares
- 2.24% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 4.8% of the Northern Virginia region, which took $16.91B.
- Ranks 9 of 133 Virginia counties and independent cities by visitor spending, and 9 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Prince William County is +4.2%.