Visitor economy
Pittsylvania County
County · Southern Virginia. Visitors spent $42M here in 2025, up 1.9% on 2024 and up 69.7% on 2019.
$42M
Visitor spending, 2025
79 of 133 localities
320
Jobs supported
82 of 133
$1.4M
Local taxes from visitors
89 of 133
$9.6M
Wages paid
$1.0M in state taxes
Ten years of visitor spending
Where the money went in 2025
Transport is the largest single category here at $14M, 32.9% of everything visitors spent.
- Lodging
- $10M23.8%
- Food and drink
- $13M30.0%
- Retail
- $2.5M5.9%
- Recreation
- $3.1M7.4%
- Transport
- $14M32.9%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $42M | +1.9% | $10M | $13M | $2.5M | $3.1M | $14M | 320 | $1.4M |
| 2024 | $42M | +17.1% | $10M | $12M | $2.4M | $3.1M | $14M | 318 | $1.4M |
| 2023 | $36M | +13.0% | $8.6M | $10M | $2.1M | $2.8M | $12M | 301 | $1.2M |
| 2022 | $31M | +9.3% | $7.5M | $9.0M | $1.8M | $2.4M | $11M | 268 | $1.1M |
| 2021 | $29M | +34.8% | $7.4M | $8.1M | $1.8M | $2.1M | $9.4M | 237 | $1.0M |
| 2020 | $21M | -14.5% | $5.7M | $5.5M | $1.4M | $1.5M | $7.3M | 211 | $0.8M |
| 2019 | $25M | +7.1% | $5.8M | $6.6M | $1.8M | $2.0M | $8.8M | 238 | $0.9M |
| 2018 | $23M | +0.1% | $5.3M | $6.3M | $1.8M | $1.9M | $8.1M | 237 | $0.9M |
| 2017 | $23M | +8.2% | $5.4M | $6.2M | $1.7M | $2.0M | $8.0M | 247 | $0.9M |
| 2016 | $22M | — | $5.0M | $5.5M | $1.6M | $1.9M | $7.5M | 236 | $0.9M |
How that compares
- 0.12% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 5.5% of the Southern Virginia region, which took $767M.
- Ranks 79 of 133 Virginia counties and independent cities by visitor spending, and 89 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Pittsylvania County is +1.9%.