Visitor economy
Patrick County
County · Southwest Virginia - Blue Ridge Highlands. Visitors spent $33M here in 2025, up 10.4% on 2024 and up 53.6% on 2019.
$33M
Visitor spending, 2025
85 of 133 localities
143
Jobs supported
108 of 133
$1.9M
Local taxes from visitors
79 of 133
$4.7M
Wages paid
$0.7M in state taxes
Ten years of visitor spending
Where the money went in 2025
Retail is the largest single category here at $12M, 36.4% of everything visitors spent.
- Lodging
- $6.7M20.3%
- Food and drink
- $4.8M14.5%
- Retail
- $12M36.4%
- Recreation
- $3.2M9.5%
- Transport
- $6.4M19.2%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $33M | +10.4% | $6.7M | $4.8M | $12M | $3.2M | $6.4M | 143 | $1.9M |
| 2024 | $30M | +17.1% | $6.2M | $4.2M | $11M | $2.9M | $5.6M | 138 | $1.7M |
| 2023 | $26M | +11.3% | $5.4M | $3.6M | $9.4M | $2.5M | $4.7M | 130 | $1.4M |
| 2022 | $23M | +3.5% | $5.1M | $3.2M | $8.3M | $2.2M | $4.2M | 121 | $1.2M |
| 2021 | $22M | +28.7% | $5.2M | $3.1M | $7.9M | $2.2M | $3.9M | 118 | $1.1M |
| 2020 | $17M | -19.9% | $4.5M | $2.2M | $5.8M | $1.6M | $3.1M | 116 | $0.9M |
| 2019 | $22M | -2.9% | $4.9M | $2.9M | $7.9M | $2.1M | $3.6M | 135 | $1.1M |
| 2018 | $22M | +7.7% | $5.0M | $3.2M | $8.1M | $2.1M | $3.9M | 147 | $1.1M |
| 2017 | $21M | +4.5% | $4.7M | $3.0M | $7.5M | $1.7M | $3.7M | 147 | $1.0M |
| 2016 | $20M | — | $4.6M | $2.9M | $7.2M | $1.6M | $3.5M | 146 | $1.0M |
How that compares
- 0.09% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 2.8% of the Southwest Virginia - Blue Ridge Highlands region, which took $1.17B.
- Ranks 85 of 133 Virginia counties and independent cities by visitor spending, and 79 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Patrick County is +10.4%.