Visitor economy
Page County
County · Shenandoah Valley. Visitors spent $110M here in 2025, up 4.5% on 2024 and up 21.7% on 2019.
$110M
Visitor spending, 2025
49 of 133 localities
1,055
Jobs supported
45 of 133
$6.4M
Local taxes from visitors
41 of 133
$33M
Wages paid
$3.1M in state taxes
Ten years of visitor spending
Where the money went in 2025
Lodging is the largest single category here at $43M, 38.8% of everything visitors spent.
- Lodging
- $43M38.8%
- Food and drink
- $17M15.1%
- Retail
- $19M17.6%
- Recreation
- $21M19.2%
- Transport
- $10M9.4%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $110M | +4.5% | $43M | $17M | $19M | $21M | $10M | 1,055 | $6.4M |
| 2024 | $105M | -3.5% | $40M | $15M | $18M | $21M | $11M | 1,051 | $5.5M |
| 2023 | $109M | +0.5% | $42M | $15M | $19M | $22M | $11M | 1,061 | $5.6M |
| 2022 | $108M | -2.6% | $41M | $15M | $19M | $22M | $12M | 1,074 | $5.5M |
| 2021 | $111M | +52.5% | $44M | $14M | $18M | $23M | $11M | 1,066 | $5.8M |
| 2020 | $73M | -19.1% | $29M | $9.1M | $13M | $14M | $8.3M | 844 | $3.8M |
| 2019 | $90M | +3.3% | $34M | $12M | $17M | $16M | $10M | 979 | $4.6M |
| 2018 | $87M | +7.1% | $33M | $12M | $17M | $15M | $9.7M | 956 | $4.4M |
| 2017 | $81M | +2.2% | $31M | $11M | $16M | $14M | $9.0M | 947 | $4.2M |
| 2016 | $80M | — | $30M | $11M | $16M | $14M | $8.9M | 961 | $4.3M |
How that compares
- 0.30% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 6.3% of the Shenandoah Valley region, which took $1.74B.
- Ranks 49 of 133 Virginia counties and independent cities by visitor spending, and 41 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Page County is +4.5%.