Virginia Hospitality NewsVirginia Hospitality News
Friday, September 25, 2026Richmond, Virginia

Visitor economy

Orange County

County · Central Virginia. Visitors spent $58M here in 2025, up 0.8% on 2024 and up 27.5% on 2019.

$58M

Visitor spending, 2025

70 of 133 localities

519

Jobs supported

65 of 133

$2.5M

Local taxes from visitors

70 of 133

$18M

Wages paid

$1.6M in state taxes

Ten years of visitor spending

$0$30M$60M201620192025$38M$58M
Peak was $58M in 2025; the low was $38M in 2020. Every figure is in the table below.

Where the money went in 2025

Food and drink is the largest single category here at $18M, 30.2% of everything visitors spent.

Lodging
$14M23.8%
Food and drink
$18M30.2%
Retail
$3.4M5.8%
Recreation
$8.9M15.2%
Transport
$15M25.0%

Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.

Year by year

YearTotalChangeLodgingFoodRetailRecreationTransportJobsLocal tax
2025$58M+0.8%$14M$18M$3.4M$8.9M$15M519$2.5M
2024$58M+6.0%$14M$17M$3.3M$9.1M$14M520$2.5M
2023$54M+3.1%$13M$16M$3.2M$8.7M$14M504$2.3M
2022$53M+4.5%$13M$15M$3.1M$8.3M$14M485$2.2M
2021$50M+34.1%$12M$14M$2.8M$8.5M$13M442$2.1M
2020$38M-17.5%$9.6M$10.0M$2.0M$6.3M$9.8M412$1.7M
2019$46M-1.4%$11M$13M$2.7M$7.2M$12M503$2.1M
2018$46M+8.7%$11M$12M$2.7M$7.5M$12M515$2.1M
2017$43M+0.8%$11M$11M$2.6M$6.9M$11M501$2.0M
2016$42M—$11M$11M$2.5M$7.0M$11M515$2.0M

How that compares

  • 0.16% of all visitor spending in Virginia, which totalled $36.20B in 2025.
  • 0.9% of the Central Virginia region, which took $6.33B.
  • Ranks 70 of 133 Virginia counties and independent cities by visitor spending, and 70 of 133 by the local taxes that spending returns.
  • Statewide spending is +3.1% on 2024; Orange County is +0.8%.