Visitor economy
Nottoway County
County · Central Virginia. Visitors spent $24M here in 2025, up 4.6% on 2024 and up 43.0% on 2019.
$24M
Visitor spending, 2025
99 of 133 localities
183
Jobs supported
103 of 133
$0.8M
Local taxes from visitors
106 of 133
$5.1M
Wages paid
$0.6M in state taxes
Ten years of visitor spending
Where the money went in 2025
Retail is the largest single category here at $7.5M, 31.6% of everything visitors spent.
- Lodging
- $3.7M15.7%
- Food and drink
- $6.2M26.0%
- Retail
- $7.5M31.6%
- Recreation
- $1.2M5.2%
- Transport
- $5.1M21.4%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $24M | +4.6% | $3.7M | $6.2M | $7.5M | $1.2M | $5.1M | 183 | $0.8M |
| 2024 | $23M | +9.9% | $3.5M | $6.1M | $7.0M | $1.2M | $5.0M | 181 | $0.8M |
| 2023 | $21M | +13.2% | $3.2M | $5.5M | $6.3M | $1.1M | $4.5M | 174 | $0.7M |
| 2022 | $18M | +5.8% | $2.7M | $4.8M | $5.6M | $1.0M | $4.2M | 164 | $0.7M |
| 2021 | $17M | +45.9% | $2.6M | $4.6M | $5.4M | $0.9M | $3.8M | 157 | $0.6M |
| 2020 | $12M | -28.9% | $1.9M | $2.3M | $4.2M | $0.6M | $2.8M | 136 | $0.5M |
| 2019 | $17M | +3.6% | $2.6M | $3.7M | $6.0M | $0.8M | $3.6M | 181 | $0.7M |
| 2018 | $16M | +2.6% | $2.4M | $3.6M | $5.9M | $0.7M | $3.4M | 176 | $0.6M |
| 2017 | $16M | +1.9% | $2.2M | $3.5M | $5.8M | $0.7M | $3.4M | 174 | $0.6M |
| 2016 | $15M | — | $2.2M | $3.5M | $5.7M | $0.8M | $3.2M | 176 | $0.6M |
How that compares
- 0.07% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 0.4% of the Central Virginia region, which took $6.33B.
- Ranks 99 of 133 Virginia counties and independent cities by visitor spending, and 106 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Nottoway County is +4.6%.