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Friday, September 25, 2026Richmond, Virginia

Visitor economy

Northumberland County

County · Chesapeake Bay. Visitors spent $25M here in 2025, down 1.4% on 2024 and up 30.0% on 2019.

$25M

Visitor spending, 2025

96 of 133 localities

63

Jobs supported

123 of 133

$1.5M

Local taxes from visitors

86 of 133

$1.9M

Wages paid

$0.2M in state taxes

Ten years of visitor spending

$0$15M$30M201620192025$17M$25M
Peak was $25M in 2024; the low was $17M in 2016. Every figure is in the table below.

Where the money went in 2025

Lodging is the largest single category here at $20M, 82.3% of everything visitors spent.

Lodging
$20M82.3%
Food and drink
$1.9M7.6%
Retail
$0.1M0.6%
Recreation
$0.6M2.4%
Transport
$1.8M7.1%

Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.

Year by year

YearTotalChangeLodgingFoodRetailRecreationTransportJobsLocal tax
2025$25M-1.4%$20M$1.9M$0.1M$0.6M$1.8M63$1.5M
2024$25M+2.5%$20M$2.0M$0.2M$0.7M$2.0M67$1.5M
2023$24M+8.5%$20M$2.0M$0.2M$0.7M$2.0M67$1.5M
2022$23M+7.5%$18M$1.8M$0.2M$0.7M$1.9M58$1.4M
2021$21M+19.8%$17M$1.7M$0.1M$0.6M$1.7M56$1.3M
2020$17M-8.0%$14M$1.1M$0.1M$0.5M$1.3M56$1.2M
2019$19M+7.2%$15M$1.4M$0.2M$0.7M$2.0M59$1.3M
2018$18M+0.1%$14M$1.4M$0.2M$0.7M$1.9M59$1.2M
2017$18M+2.2%$14M$1.3M$0.2M$0.6M$1.8M60$1.2M
2016$17M—$13M$1.2M$0.2M$0.6M$1.8M60$1.2M

How that compares

  • 0.07% of all visitor spending in Virginia, which totalled $36.20B in 2025.
  • 6.6% of the Chesapeake Bay region, which took $371M.
  • Ranks 96 of 133 Virginia counties and independent cities by visitor spending, and 86 of 133 by the local taxes that spending returns.
  • Statewide spending is +3.1% on 2024; Northumberland County is -1.4%.