Virginia Hospitality NewsVirginia Hospitality News
Friday, September 25, 2026Richmond, Virginia

Visitor economy

Northampton County

County · Coastal Virginia - Eastern Shore. Visitors spent $71M here in 2025, up 1.6% on 2024 and up 45.6% on 2019.

$71M

Visitor spending, 2025

63 of 133 localities

394

Jobs supported

77 of 133

$3.1M

Local taxes from visitors

63 of 133

$12M

Wages paid

$1.8M in state taxes

Ten years of visitor spending

$0$40M$80M201620192025$41M$71M
Peak was $71M in 2025; the low was $41M in 2020. Every figure is in the table below.

Where the money went in 2025

Lodging is the largest single category here at $26M, 36.4% of everything visitors spent.

Lodging
$26M36.4%
Food and drink
$22M31.8%
Retail
$5.1M7.2%
Recreation
$9.0M12.7%
Transport
$8.4M11.9%

Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.

Year by year

YearTotalChangeLodgingFoodRetailRecreationTransportJobsLocal tax
2025$71M+1.6%$26M$22M$5.1M$9.0M$8.4M394$3.1M
2024$69M+1.7%$25M$21M$4.9M$9.3M$8.7M402$3.1M
2023$68M+3.5%$25M$20M$4.8M$9.2M$8.7M397$3.0M
2022$66M-3.3%$24M$19M$4.7M$8.9M$9.0M387$2.8M
2021$68M+65.9%$28M$18M$4.7M$8.6M$8.7M376$2.6M
2020$41M-15.1%$14M$11M$3.5M$5.4M$6.7M312$1.7M
2019$48M+8.7%$16M$14M$3.9M$7.1M$7.4M355$2.0M
2018$45M+5.1%$14M$13M$3.9M$6.5M$6.7M341$1.9M
2017$42M-1.9%$14M$13M$3.8M$6.3M$6.2M340$1.8M
2016$43M—$14M$13M$3.8M$6.6M$6.1M350$1.9M

How that compares

  • 0.19% of all visitor spending in Virginia, which totalled $36.20B in 2025.
  • 26.4% of the Coastal Virginia - Eastern Shore region, which took $267M.
  • Ranks 63 of 133 Virginia counties and independent cities by visitor spending, and 63 of 133 by the local taxes that spending returns.
  • Statewide spending is +3.1% on 2024; Northampton County is +1.6%.