Visitor economy
New Kent County
County · Coastal Virginia - Hampton Roads. Visitors spent $31M here in 2025, up 1.2% on 2024 and up 25.8% on 2019.
$31M
Visitor spending, 2025
87 of 133 localities
225
Jobs supported
93 of 133
$1.3M
Local taxes from visitors
90 of 133
$10M
Wages paid
$0.9M in state taxes
Ten years of visitor spending
Where the money went in 2025
Retail is the largest single category here at $10M, 33.3% of everything visitors spent.
- Lodging
- $2.5M8.0%
- Food and drink
- $6.3M19.9%
- Retail
- $10M33.3%
- Recreation
- $3.6M11.3%
- Transport
- $8.6M27.5%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $31M | +1.2% | $2.5M | $6.3M | $10M | $3.6M | $8.6M | 225 | $1.3M |
| 2024 | $31M | +5.7% | $2.6M | $5.9M | $10M | $3.4M | $8.9M | 220 | $1.3M |
| 2023 | $29M | -1.7% | $2.5M | $5.4M | $9.9M | $3.1M | $8.4M | 211 | $1.2M |
| 2022 | $30M | +7.2% | $2.9M | $5.2M | $10M | $3.1M | $8.6M | 208 | $1.2M |
| 2021 | $28M | +40.5% | $2.9M | $4.8M | $9.5M | $2.7M | $8.0M | 203 | $1.1M |
| 2020 | $20M | -20.5% | $2.5M | $3.3M | $6.8M | $1.7M | $5.5M | 195 | $0.9M |
| 2019 | $25M | +6.4% | $2.7M | $4.2M | $8.7M | $2.3M | $7.1M | 235 | $1.1M |
| 2018 | $23M | +10.7% | $2.6M | $3.8M | $8.4M | $2.1M | $6.6M | 227 | $1.0M |
| 2017 | $21M | +4.7% | $2.5M | $3.5M | $7.2M | $1.9M | $6.0M | 221 | $1.0M |
| 2016 | $20M | — | $2.3M | $3.5M | $6.9M | $1.9M | $5.6M | 217 | $1.0M |
How that compares
- 0.09% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 0.4% of the Coastal Virginia - Hampton Roads region, which took $7.17B.
- Ranks 87 of 133 Virginia counties and independent cities by visitor spending, and 90 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; New Kent County is +1.2%.