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Friday, September 25, 2026Richmond, Virginia

Visitor economy

Middlesex County

County · Chesapeake Bay. Visitors spent $30M here in 2025, down 0.9% on 2024 and up 15.1% on 2019.

$30M

Visitor spending, 2025

88 of 133 localities

129

Jobs supported

112 of 133

$1.0M

Local taxes from visitors

99 of 133

$4.5M

Wages paid

$0.4M in state taxes

Ten years of visitor spending

$0$20M$40M201620192025$24M$30M
Peak was $31M in 2024; the low was $24M in 2016. Every figure is in the table below.

Where the money went in 2025

Lodging is the largest single category here at $17M, 55.7% of everything visitors spent.

Lodging
$17M55.7%
Food and drink
$3.4M11.2%
Retail
$4.4M14.4%
Recreation
$3.0M10.0%
Transport
$2.7M8.7%

Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.

Year by year

YearTotalChangeLodgingFoodRetailRecreationTransportJobsLocal tax
2025$30M-0.9%$17M$3.4M$4.4M$3.0M$2.7M129$1.0M
2024$31M+2.4%$17M$3.3M$4.5M$3.2M$2.9M132$1.0M
2023$30M+0.2%$17M$3.1M$4.3M$3.2M$2.8M128$0.9M
2022$30M+2.5%$16M$3.1M$4.5M$3.3M$3.0M135$0.9M
2021$29M+18.0%$16M$2.9M$4.4M$2.9M$2.9M133$0.8M
2020$25M-6.5%$15M$2.2M$3.4M$2.3M$2.0M131$0.7M
2019$26M+2.2%$15M$2.6M$4.3M$2.5M$2.4M143$0.8M
2018$26M+5.1%$14M$2.6M$4.4M$2.4M$2.4M142$0.8M
2017$25M+4.6%$13M$2.4M$4.2M$2.4M$2.4M139$0.8M
2016$24M—$13M$2.3M$4.1M$2.3M$2.3M138$0.8M

How that compares

  • 0.08% of all visitor spending in Virginia, which totalled $36.20B in 2025.
  • 8.2% of the Chesapeake Bay region, which took $371M.
  • Ranks 88 of 133 Virginia counties and independent cities by visitor spending, and 99 of 133 by the local taxes that spending returns.
  • Statewide spending is +3.1% on 2024; Middlesex County is -0.9%.