Visitor economy
Martinsville
Independent city · Southern Virginia. Visitors spent $28M here in 2025, up 1.3% on 2024 and up 8.1% on 2019.
$28M
Visitor spending, 2025
91 of 133 localities
309
Jobs supported
83 of 133
$1.1M
Local taxes from visitors
94 of 133
$8.5M
Wages paid
$0.9M in state taxes
Ten years of visitor spending
Where the money went in 2025
Food and drink is the largest single category here at $12M, 41.1% of everything visitors spent.
- Lodging
- $5.7M20.3%
- Food and drink
- $12M41.1%
- Retail
- $4.2M15.1%
- Recreation
- $3.3M11.7%
- Transport
- $3.3M11.8%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $28M | +1.3% | $5.7M | $12M | $4.2M | $3.3M | $3.3M | 309 | $1.1M |
| 2024 | $28M | +6.9% | $5.6M | $11M | $4.5M | $3.3M | $3.4M | 308 | $1.1M |
| 2023 | $26M | +3.7% | $5.3M | $10.0M | $4.3M | $3.1M | $3.2M | 300 | $1.1M |
| 2022 | $25M | +1.6% | $5.1M | $9.4M | $4.3M | $3.0M | $3.2M | 292 | $1.0M |
| 2021 | $25M | +21.8% | $5.0M | $9.5M | $4.2M | $3.0M | $2.9M | 285 | $0.9M |
| 2020 | $20M | -22.3% | $3.9M | $8.1M | $3.7M | $2.1M | $2.4M | 252 | $0.8M |
| 2019 | $26M | +2.3% | $5.9M | $10M | $4.4M | $2.6M | $3.0M | 283 | $1.0M |
| 2018 | $25M | +3.9% | $5.7M | $9.9M | $4.4M | $2.6M | $2.8M | 346 | $1.0M |
| 2017 | $24M | +0.6% | $5.4M | $9.6M | $4.2M | $2.5M | $2.8M | 339 | $1.0M |
| 2016 | $24M | — | $5.3M | $9.6M | $4.1M | $2.4M | $2.7M | 348 | $1.0M |
How that compares
- 0.08% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 3.7% of the Southern Virginia region, which took $767M.
- Ranks 91 of 133 Virginia counties and independent cities by visitor spending, and 94 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Martinsville is +1.3%.