Visitor economy
Louisa County
County · Central Virginia. Visitors spent $82M here in 2025, up 12.5% on 2024 and up 55.9% on 2019.
$82M
Visitor spending, 2025
57 of 133 localities
373
Jobs supported
78 of 133
$3.2M
Local taxes from visitors
60 of 133
$17M
Wages paid
$1.7M in state taxes
Ten years of visitor spending
Where the money went in 2025
Lodging is the largest single category here at $29M, 34.9% of everything visitors spent.
- Lodging
- $29M34.9%
- Food and drink
- $14M16.9%
- Retail
- $22M27.2%
- Recreation
- $5.8M7.1%
- Transport
- $11M13.9%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $82M | +12.5% | $29M | $14M | $22M | $5.8M | $11M | 373 | $3.2M |
| 2024 | $73M | +0.5% | $25M | $12M | $21M | $4.7M | $10M | 358 | $2.6M |
| 2023 | $73M | +3.9% | $25M | $12M | $21M | $4.4M | $10M | 355 | $2.6M |
| 2022 | $70M | +15.3% | $24M | $11M | $20M | $4.3M | $11M | 342 | $2.5M |
| 2021 | $61M | +24.3% | $21M | $9.3M | $18M | $3.8M | $8.8M | 315 | $2.2M |
| 2020 | $49M | -7.4% | $19M | $6.7M | $13M | $2.7M | $6.9M | 314 | $1.9M |
| 2019 | $53M | +0.1% | $20M | $7.4M | $16M | $2.6M | $7.2M | 342 | $2.1M |
| 2018 | $53M | +5.6% | $19M | $7.3M | $16M | $2.6M | $7.2M | 340 | $2.0M |
| 2017 | $50M | +4.9% | $19M | $6.8M | $15M | $2.4M | $6.5M | 332 | $2.0M |
| 2016 | $47M | — | $18M | $6.3M | $14M | $2.3M | $6.1M | 329 | $1.9M |
How that compares
- 0.23% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 1.3% of the Central Virginia region, which took $6.33B.
- Ranks 57 of 133 Virginia counties and independent cities by visitor spending, and 60 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Louisa County is +12.5%.