Visitor economy
Loudoun County
County · Northern Virginia. Visitors spent $5.11B here in 2025, up 3.8% on 2024 and up 29.5% on 2019.
$5.11B
Visitor spending, 2025
1 of 133 localities
19,124
Jobs supported
3 of 133
$163M
Local taxes from visitors
3 of 133
$1.26B
Wages paid
$90M in state taxes
Ten years of visitor spending
Where the money went in 2025
Transport is the largest single category here at $3.04B, 59.5% of everything visitors spent.
- Lodging
- $466M9.1%
- Food and drink
- $774M15.2%
- Retail
- $231M4.5%
- Recreation
- $597M11.7%
- Transport
- $3.04B59.5%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $5.11B | +3.8% | $466M | $774M | $231M | $597M | $3.04B | 19,124 | $163M |
| 2024 | $4.93B | +9.0% | $441M | $741M | $231M | $572M | $2.94B | 18,856 | $157M |
| 2023 | $4.52B | +12.5% | $396M | $664M | $212M | $544M | $2.70B | 18,213 | $147M |
| 2022 | $4.01B | +32.0% | $355M | $615M | $195M | $510M | $2.34B | 17,134 | $136M |
| 2021 | $3.04B | +61.0% | $275M | $477M | $169M | $396M | $1.72B | 13,533 | $109M |
| 2020 | $1.89B | -52.1% | $179M | $336M | $130M | $279M | $965M | 11,837 | $90M |
| 2019 | $3.95B | +4.5% | $345M | $504M | $198M | $406M | $2.49B | 20,351 | $133M |
| 2018 | $3.78B | +5.8% | $333M | $493M | $200M | $394M | $2.36B | 20,223 | $127M |
| 2017 | $3.57B | +7.4% | $317M | $476M | $193M | $376M | $2.21B | 20,402 | $125M |
| 2016 | $3.33B | — | $298M | $455M | $186M | $350M | $2.04B | 19,619 | $122M |
How that compares
- 14.12% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 30.2% of the Northern Virginia region, which took $16.91B.
- Ranks 1 of 133 Virginia counties and independent cities by visitor spending, and 3 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Loudoun County is +3.8%.