Visitor economy
King William County
County · Chesapeake Bay. Visitors spent $24M here in 2025, up 2.5% on 2024 and up 10.2% on 2019.
$24M
Visitor spending, 2025
97 of 133 localities
203
Jobs supported
97 of 133
$0.9M
Local taxes from visitors
101 of 133
$5.5M
Wages paid
$0.6M in state taxes
Ten years of visitor spending
Where the money went in 2025
Retail is the largest single category here at $7.8M, 32.5% of everything visitors spent.
- Lodging
- $3.9M16.4%
- Food and drink
- $4.9M20.7%
- Retail
- $7.8M32.5%
- Recreation
- $1.7M7.1%
- Transport
- $5.6M23.3%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $24M | +2.5% | $3.9M | $4.9M | $7.8M | $1.7M | $5.6M | 203 | $0.9M |
| 2024 | $23M | +7.9% | $3.9M | $4.9M | $7.4M | $1.6M | $5.5M | 202 | $0.9M |
| 2023 | $22M | +5.7% | $3.6M | $4.4M | $7.0M | $1.6M | $5.1M | 196 | $0.8M |
| 2022 | $20M | +5.4% | $3.4M | $4.1M | $6.5M | $1.4M | $4.9M | 184 | $0.8M |
| 2021 | $19M | +30.2% | $3.4M | $3.7M | $6.2M | $1.3M | $4.8M | 176 | $0.7M |
| 2020 | $15M | -31.3% | $2.6M | $3.0M | $4.5M | $1.0M | $3.7M | 171 | $0.6M |
| 2019 | $22M | +4.4% | $3.7M | $4.6M | $6.9M | $1.4M | $5.2M | 219 | $0.8M |
| 2018 | $21M | +8.8% | $3.3M | $4.4M | $6.9M | $1.3M | $4.8M | 217 | $0.8M |
| 2017 | $19M | +4.6% | $3.1M | $4.0M | $6.3M | $1.2M | $4.4M | 211 | $0.7M |
| 2016 | $18M | — | $2.9M | $3.8M | $6.1M | $1.2M | $4.1M | 208 | $0.7M |
How that compares
- 0.07% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 6.4% of the Chesapeake Bay region, which took $371M.
- Ranks 97 of 133 Virginia counties and independent cities by visitor spending, and 101 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; King William County is +2.5%.