Visitor economy
Henry County
County · Southern Virginia. Visitors spent $52M here in 2025, up 2.5% on 2024 and up 48.7% on 2019.
$52M
Visitor spending, 2025
73 of 133 localities
524
Jobs supported
64 of 133
$2.1M
Local taxes from visitors
78 of 133
$16M
Wages paid
$1.5M in state taxes
Ten years of visitor spending
Where the money went in 2025
Food and drink is the largest single category here at $15M, 29.6% of everything visitors spent.
- Lodging
- $9.7M18.7%
- Food and drink
- $15M29.6%
- Retail
- $4.5M8.7%
- Recreation
- $7.4M14.3%
- Transport
- $15M28.8%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $52M | +2.5% | $9.7M | $15M | $4.5M | $7.4M | $15M | 524 | $2.1M |
| 2024 | $51M | +7.8% | $9.6M | $15M | $4.1M | $7.5M | $15M | 526 | $2.0M |
| 2023 | $47M | +3.2% | $8.9M | $14M | $3.8M | $7.0M | $14M | 507 | $1.9M |
| 2022 | $45M | +7.3% | $8.4M | $13M | $3.6M | $6.8M | $14M | 495 | $1.8M |
| 2021 | $42M | +42.1% | $7.9M | $12M | $3.6M | $6.0M | $13M | 459 | $1.7M |
| 2020 | $30M | -14.4% | $5.1M | $9.2M | $2.8M | $3.5M | $9.2M | 427 | $1.4M |
| 2019 | $35M | -6.7% | $5.3M | $9.5M | $3.3M | $4.6M | $12M | 490 | $1.6M |
| 2018 | $37M | +10.2% | $6.1M | $11M | $3.6M | $4.8M | $12M | 526 | $1.7M |
| 2017 | $34M | +6.1% | $5.2M | $10M | $3.2M | $4.4M | $11M | 504 | $1.6M |
| 2016 | $32M | — | $4.8M | $9.6M | $3.1M | $4.2M | $10M | 484 | $1.5M |
How that compares
- 0.14% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 6.8% of the Southern Virginia region, which took $767M.
- Ranks 73 of 133 Virginia counties and independent cities by visitor spending, and 78 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Henry County is +2.5%.