Visitor economy
Henrico County
County · Central Virginia. Visitors spent $2.02B here in 2025, up 4.9% on 2024 and up 29.5% on 2019.
$2.02B
Visitor spending, 2025
5 of 133 localities
10,799
Jobs supported
5 of 133
$88M
Local taxes from visitors
5 of 133
$645M
Wages paid
$48M in state taxes
Ten years of visitor spending
Where the money went in 2025
Transport is the largest single category here at $886M, 43.9% of everything visitors spent.
- Lodging
- $260M12.9%
- Food and drink
- $502M24.9%
- Retail
- $184M9.1%
- Recreation
- $186M9.2%
- Transport
- $886M43.9%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $2.02B | +4.9% | $260M | $502M | $184M | $186M | $886M | 10,799 | $88M |
| 2024 | $1.92B | +2.6% | $240M | $464M | $173M | $175M | $873M | 10,577 | $83M |
| 2023 | $1.88B | +9.2% | $236M | $446M | $171M | $172M | $851M | 10,480 | $81M |
| 2022 | $1.72B | +27.2% | $226M | $406M | $165M | $167M | $754M | 10,059 | $76M |
| 2021 | $1.35B | +45.8% | $185M | $329M | $152M | $132M | $552M | 8,760 | $62M |
| 2020 | $926M | -40.5% | $121M | $243M | $116M | $109M | $337M | 8,232 | $51M |
| 2019 | $1.56B | +4.8% | $211M | $360M | $168M | $150M | $669M | 11,949 | $73M |
| 2018 | $1.49B | +8.8% | $206M | $348M | $167M | $139M | $627M | 11,865 | $70M |
| 2017 | $1.37B | +3.4% | $196M | $326M | $160M | $126M | $559M | 11,672 | $67M |
| 2016 | $1.32B | — | $193M | $323M | $158M | $123M | $525M | 11,666 | $67M |
How that compares
- 5.57% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 31.9% of the Central Virginia region, which took $6.33B.
- Ranks 5 of 133 Virginia counties and independent cities by visitor spending, and 5 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Henrico County is +4.9%.