Visitor economy
Greene County
County · Central Virginia. Visitors spent $30M here in 2025, down 3.1% on 2024 and up 11.0% on 2019.
$30M
Visitor spending, 2025
89 of 133 localities
280
Jobs supported
87 of 133
$1.6M
Local taxes from visitors
84 of 133
$7.7M
Wages paid
$0.8M in state taxes
Ten years of visitor spending
Where the money went in 2025
Retail is the largest single category here at $8.8M, 29.1% of everything visitors spent.
- Lodging
- $8.6M28.4%
- Food and drink
- $7.7M25.3%
- Retail
- $8.8M29.1%
- Recreation
- $2.1M6.7%
- Transport
- $3.2M10.4%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $30M | -3.1% | $8.6M | $7.7M | $8.8M | $2.1M | $3.2M | 280 | $1.6M |
| 2024 | $31M | -0.9% | $8.8M | $7.8M | $9.2M | $2.3M | $3.4M | 290 | $1.6M |
| 2023 | $32M | +2.2% | $8.9M | $7.6M | $9.5M | $2.2M | $3.5M | 291 | $1.6M |
| 2022 | $31M | +1.5% | $8.3M | $7.4M | $9.4M | $2.3M | $3.7M | 283 | $1.6M |
| 2021 | $31M | +42.9% | $8.2M | $7.2M | $9.3M | $2.2M | $3.6M | 274 | $1.5M |
| 2020 | $21M | -21.9% | $5.7M | $4.6M | $7.0M | $1.3M | $2.8M | 257 | $1.1M |
| 2019 | $27M | -0.1% | $6.9M | $5.7M | $9.4M | $2.0M | $3.4M | 292 | $1.3M |
| 2018 | $27M | +6.4% | $7.1M | $5.5M | $9.5M | $1.9M | $3.4M | 295 | $1.4M |
| 2017 | $26M | +4.1% | $6.7M | $5.3M | $8.8M | $1.9M | $3.2M | 289 | $1.3M |
| 2016 | $25M | — | $6.3M | $5.1M | $8.6M | $1.8M | $2.9M | 288 | $1.3M |
How that compares
- 0.08% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 0.5% of the Central Virginia region, which took $6.33B.
- Ranks 89 of 133 Virginia counties and independent cities by visitor spending, and 84 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Greene County is -3.1%.