Visitor economy
Goochland County
County · Central Virginia. Visitors spent $62M here in 2025, up 5.4% on 2024 and up 45.8% on 2019.
$62M
Visitor spending, 2025
67 of 133 localities
463
Jobs supported
71 of 133
$2.5M
Local taxes from visitors
69 of 133
$19M
Wages paid
$1.7M in state taxes
Ten years of visitor spending
Where the money went in 2025
Recreation is the largest single category here at $18M, 28.3% of everything visitors spent.
- Lodging
- $7.5M12.1%
- Food and drink
- $9.8M15.7%
- Retail
- $12M19.1%
- Recreation
- $18M28.3%
- Transport
- $15M24.8%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $62M | +5.4% | $7.5M | $9.8M | $12M | $18M | $15M | 463 | $2.5M |
| 2024 | $59M | +15.1% | $7.1M | $8.9M | $12M | $17M | $14M | 450 | $2.4M |
| 2023 | $51M | +7.2% | $6.1M | $7.5M | $10M | $15M | $12M | 424 | $2.1M |
| 2022 | $48M | +7.1% | $5.4M | $6.9M | $9.6M | $14M | $12M | 407 | $2.0M |
| 2021 | $45M | +43.2% | $5.1M | $6.3M | $9.1M | $13M | $12M | 389 | $1.8M |
| 2020 | $31M | -27.0% | $3.5M | $4.5M | $6.7M | $8.3M | $8.2M | 336 | $1.5M |
| 2019 | $43M | +3.4% | $4.7M | $6.8M | $9.0M | $11M | $11M | 420 | $1.9M |
| 2018 | $41M | +1.8% | $4.4M | $7.2M | $8.8M | $11M | $9.9M | 389 | $1.8M |
| 2017 | $41M | +6.2% | $4.0M | $8.1M | $8.6M | $11M | $9.1M | 388 | $1.8M |
| 2016 | $38M | — | $3.7M | $7.4M | $8.3M | $10M | $8.5M | 382 | $1.8M |
How that compares
- 0.17% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 1.0% of the Central Virginia region, which took $6.33B.
- Ranks 67 of 133 Virginia counties and independent cities by visitor spending, and 69 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Goochland County is +5.4%.