Virginia Hospitality NewsVirginia Hospitality News
Friday, September 25, 2026Richmond, Virginia

Visitor economy

Galax

Independent city · Southwest Virginia - Blue Ridge Highlands. Visitors spent $18M here in 2025, up 1.3% on 2024 and up 15.9% on 2019.

$18M

Visitor spending, 2025

107 of 133 localities

212

Jobs supported

95 of 133

$1.0M

Local taxes from visitors

98 of 133

$5.7M

Wages paid

$0.6M in state taxes

Ten years of visitor spending

$0$10M$20M201620192025$12M$18M
Peak was $18M in 2025; the low was $12M in 2020. Every figure is in the table below.

Where the money went in 2025

Food and drink is the largest single category here at $7.1M, 39.0% of everything visitors spent.

Lodging
$2.6M14.3%
Food and drink
$7.1M39.0%
Retail
$2.3M12.5%
Recreation
$1.1M6.1%
Transport
$5.1M28.1%

Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.

Year by year

YearTotalChangeLodgingFoodRetailRecreationTransportJobsLocal tax
2025$18M+1.3%$2.6M$7.1M$2.3M$1.1M$5.1M212$1.0M
2024$18M+6.9%$2.6M$6.7M$2.5M$1.2M$5.1M209$0.9M
2023$17M-40.4%$2.4M$6.2M$2.3M$1.1M$4.8M203$0.9M
2022$16M+4.0%$2.3M$5.9M$2.2M$1.1M$4.7M197$0.8M
2021$16M+34.8%$2.5M$5.5M$2.1M$1.0M$4.5M185$0.8M
2020$12M-26.4%$1.7M$4.2M$1.6M$0.7M$3.4M181$0.6M
2019$16M+1.6%$2.1M$5.8M$2.1M$1.2M$4.6M219$0.8M
2018$16M+5.8%$2.1M$5.7M$2.1M$1.1M$4.5M219$0.8M
2017$15M+0.8%$2.0M$5.3M$2.1M$1.1M$4.3M222$0.8M
2016$15M—$2.0M$5.1M$2.2M$1.1M$4.2M223$0.8M

How that compares

  • 0.05% of all visitor spending in Virginia, which totalled $36.20B in 2025.
  • 1.6% of the Southwest Virginia - Blue Ridge Highlands region, which took $1.17B.
  • Ranks 107 of 133 Virginia counties and independent cities by visitor spending, and 98 of 133 by the local taxes that spending returns.
  • Statewide spending is +3.1% on 2024; Galax is +1.3%.