Visitor economy
Frederick County
County · Shenandoah Valley. Visitors spent $191M here in 2025, up 0.5% on 2024 and up 32.9% on 2019.
$191M
Visitor spending, 2025
30 of 133 localities
1,493
Jobs supported
29 of 133
$7.9M
Local taxes from visitors
33 of 133
$56M
Wages paid
$5.6M in state taxes
Ten years of visitor spending
Where the money went in 2025
Food and drink is the largest single category here at $68M, 35.8% of everything visitors spent.
- Lodging
- $41M21.3%
- Food and drink
- $68M35.8%
- Retail
- $17M8.9%
- Recreation
- $22M11.5%
- Transport
- $43M22.5%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $191M | +0.5% | $41M | $68M | $17M | $22M | $43M | 1,493 | $7.9M |
| 2024 | $190M | +3.1% | $42M | $66M | $17M | $22M | $44M | 1,487 | $7.8M |
| 2023 | $185M | +2.6% | $41M | $63M | $17M | $22M | $43M | 1,463 | $7.6M |
| 2022 | $180M | +9.5% | $40M | $59M | $16M | $21M | $44M | 1,393 | $7.4M |
| 2021 | $164M | +49.1% | $38M | $52M | $15M | $19M | $40M | 1,268 | $6.6M |
| 2020 | $110M | -23.5% | $25M | $35M | $11M | $12M | $28M | 1,156 | $4.9M |
| 2019 | $144M | +1.2% | $33M | $45M | $13M | $16M | $37M | 1,406 | $6.2M |
| 2018 | $142M | +8.8% | $32M | $44M | $13M | $17M | $36M | 1,418 | $6.0M |
| 2017 | $131M | +3.4% | $30M | $40M | $12M | $15M | $34M | 1,357 | $5.7M |
| 2016 | $126M | — | $29M | $39M | $12M | $14M | $32M | 1,350 | $5.7M |
How that compares
- 0.53% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 11.0% of the Shenandoah Valley region, which took $1.74B.
- Ranks 30 of 133 Virginia counties and independent cities by visitor spending, and 33 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Frederick County is +0.5%.