Visitor economy
Floyd County
County · Southwest Virginia - Blue Ridge Highlands. Visitors spent $20M here in 2025, up 8.7% on 2024 and up 23.4% on 2019.
$20M
Visitor spending, 2025
104 of 133 localities
132
Jobs supported
110 of 133
$0.8M
Local taxes from visitors
107 of 133
$4.1M
Wages paid
$0.5M in state taxes
Ten years of visitor spending
Where the money went in 2025
Food and drink is the largest single category here at $4.9M, 24.6% of everything visitors spent.
- Lodging
- $4.8M24.1%
- Food and drink
- $4.9M24.6%
- Retail
- $4.7M23.5%
- Recreation
- $1.9M9.5%
- Transport
- $3.6M18.3%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $20M | +8.7% | $4.8M | $4.9M | $4.7M | $1.9M | $3.6M | 132 | $0.8M |
| 2024 | $18M | +0.3% | $4.5M | $4.4M | $4.3M | $1.6M | $3.4M | 128 | $0.7M |
| 2023 | $18M | -9.4% | $4.5M | $4.4M | $4.3M | $1.7M | $3.4M | 127 | $0.7M |
| 2022 | $18M | +8.9% | $4.3M | $4.3M | $4.2M | $1.7M | $3.4M | 127 | $0.7M |
| 2021 | $16M | +46.5% | $4.1M | $3.9M | $3.8M | $1.6M | $3.0M | 119 | $0.6M |
| 2020 | $11M | -30.8% | $3.0M | $2.5M | $2.7M | $0.9M | $2.1M | 109 | $0.5M |
| 2019 | $16M | -1.3% | $3.9M | $3.9M | $3.8M | $1.6M | $2.9M | 140 | $0.6M |
| 2018 | $16M | +1.8% | $3.9M | $3.8M | $3.9M | $1.6M | $3.1M | 140 | $0.6M |
| 2017 | $16M | +7.2% | $4.3M | $3.6M | $3.7M | $1.5M | $2.9M | 143 | $0.6M |
| 2016 | $15M | — | $4.0M | $3.3M | $3.5M | $1.5M | $2.7M | 138 | $0.6M |
How that compares
- 0.06% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 1.7% of the Southwest Virginia - Blue Ridge Highlands region, which took $1.17B.
- Ranks 104 of 133 Virginia counties and independent cities by visitor spending, and 107 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Floyd County is +8.7%.