Virginia Hospitality NewsVirginia Hospitality News
Friday, September 25, 2026Richmond, Virginia

Visitor economy

Falls Church

Independent city · Northern Virginia. Visitors spent $72M here in 2025, up 8.3% on 2024 and up 20.5% on 2019.

$72M

Visitor spending, 2025

61 of 133 localities

488

Jobs supported

68 of 133

$3.9M

Local taxes from visitors

54 of 133

$24M

Wages paid

$2.2M in state taxes

Ten years of visitor spending

$0$40M$80M201620192025$32M$72M
Peak was $72M in 2025; the low was $32M in 2020. Every figure is in the table below.

Where the money went in 2025

Food and drink is the largest single category here at $33M, 45.5% of everything visitors spent.

Lodging
$14M19.1%
Food and drink
$33M45.5%
Retail
$11M15.7%
Recreation
$9.8M13.7%
Transport
$4.3M6.0%

Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.

Year by year

YearTotalChangeLodgingFoodRetailRecreationTransportJobsLocal tax
2025$72M+8.3%$14M$33M$11M$9.8M$4.3M488$3.9M
2024$66M+14.0%$13M$29M$11M$9.3M$4.1M472$3.7M
2023$58M+14.2%$11M$25M$9.5M$8.5M$3.6M447$3.3M
2022$51M+10.2%$9.5M$21M$9.0M$7.5M$3.4M399$3.0M
2021$46M+42.8%$9.1M$19M$8.5M$6.3M$3.2M350$2.6M
2020$32M-45.7%$5.9M$12M$6.8M$4.2M$3.0M332$2.2M
2019$59M+2.0%$11M$24M$10M$9.4M$5.0M510$3.2M
2018$58M+7.6%$11M$23M$10M$9.3M$5.1M516$3.1M
2017$54M+7.2%$9.8M$21M$9.8M$8.6M$4.7M506$3.0M
2016$50M—$9.0M$20M$9.3M$7.9M$4.4M487$2.9M

How that compares

  • 0.20% of all visitor spending in Virginia, which totalled $36.20B in 2025.
  • 0.4% of the Northern Virginia region, which took $16.91B.
  • Ranks 61 of 133 Virginia counties and independent cities by visitor spending, and 54 of 133 by the local taxes that spending returns.
  • Statewide spending is +3.1% on 2024; Falls Church is +8.3%.