Visitor economy
Danville
Independent city · Southern Virginia. Visitors spent $373M here in 2025, up 59.6% on 2024 and up 259.0% on 2019.
$373M
Visitor spending, 2025
17 of 133 localities
2,350
Jobs supported
23 of 133
$15M
Local taxes from visitors
21 of 133
$78M
Wages paid
$45M in state taxes
Ten years of visitor spending
Where the money went in 2025
Recreation is the largest single category here at $204M, 54.7% of everything visitors spent.
- Lodging
- $50M13.4%
- Food and drink
- $68M18.3%
- Retail
- $21M5.6%
- Recreation
- $204M54.7%
- Transport
- $30M8.0%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $373M | +59.6% | $50M | $68M | $21M | $204M | $30M | 2,350 | $15M |
| 2024 | $234M | +29.9% | $32M | $53M | $19M | $108M | $22M | 1,903 | $9.7M |
| 2023 | $180M | +59.5% | $28M | $46M | $17M | $70M | $19M | 1,727 | $8.1M |
| 2022 | $113M | +12.7% | $23M | $41M | $15M | $16M | $17M | 1,177 | $6.4M |
| 2021 | $100M | +28.5% | $19M | $38M | $14M | $14M | $15M | 1,091 | $5.7M |
| 2020 | $78M | -25.1% | $15M | $29M | $11M | $11M | $12M | 1,084 | $4.2M |
| 2019 | $104M | +5.2% | $20M | $38M | $14M | $15M | $16M | 1,322 | $5.3M |
| 2018 | $99M | +7.8% | $18M | $37M | $14M | $14M | $15M | 1,287 | $5.0M |
| 2017 | $92M | +0.5% | $16M | $34M | $13M | $13M | $15M | 1,261 | $4.8M |
| 2016 | $91M | — | $16M | $34M | $13M | $14M | $14M | 1,296 | $5.0M |
How that compares
- 1.03% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 48.6% of the Southern Virginia region, which took $767M.
- Ranks 17 of 133 Virginia counties and independent cities by visitor spending, and 21 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Danville is +59.6%.