Visitor economy
Cumberland County
County · Central Virginia. Visitors spent $3.6M here in 2025, up 4.1% on 2024 and up 19.0% on 2019.
$3.6M
Visitor spending, 2025
131 of 133 localities
37
Jobs supported
127 of 133
$0.2M
Local taxes from visitors
127 of 133
$0.8M
Wages paid
$0.1M in state taxes
Ten years of visitor spending
Where the money went in 2025
Lodging is the largest single category here at $1.6M, 45.2% of everything visitors spent.
- Lodging
- $1.6M45.2%
- Food and drink
- $1.0M28.5%
- Retail
- $0.2M4.9%
- Recreation
- $0.2M4.6%
- Transport
- $0.6M16.8%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $3.6M | +4.1% | $1.6M | $1.0M | $0.2M | $0.2M | $0.6M | 37 | $0.2M |
| 2024 | $3.5M | -1.3% | $1.6M | $1.0M | $0.2M | $0.2M | $0.6M | 37 | $0.2M |
| 2023 | $3.5M | +10.6% | $1.6M | $1.0M | $0.2M | $0.2M | $0.6M | 38 | $0.2M |
| 2022 | $3.2M | +4.9% | $1.3M | $0.9M | $0.2M | $0.2M | $0.6M | 36 | $0.2M |
| 2021 | $3.1M | +23.9% | $1.4M | $0.8M | $0.2M | $0.1M | $0.5M | 35 | $0.2M |
| 2020 | $2.5M | -19.4% | $1.2M | $0.6M | $0.1M | $0.1M | $0.4M | 34 | $0.1M |
| 2019 | $3.1M | +2.5% | $1.3M | $0.8M | $0.2M | $0.2M | $0.6M | 38 | $0.2M |
| 2018 | $3.0M | +7.7% | $1.3M | $0.8M | $0.2M | $0.2M | $0.6M | 38 | $0.2M |
| 2017 | $2.8M | +5.1% | $1.2M | $0.7M | $0.1M | $0.2M | $0.5M | 36 | $0.2M |
| 2016 | $2.6M | — | $1.1M | $0.7M | $0.1M | $0.2M | $0.5M | 36 | $0.2M |
How that compares
- 0.01% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 0.1% of the Central Virginia region, which took $6.33B.
- Ranks 131 of 133 Virginia counties and independent cities by visitor spending, and 127 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Cumberland County is +4.1%.