Visitor economy
Clarke County
County · Shenandoah Valley. Visitors spent $14M here in 2025, up 2.4% on 2024 and down 15.7% on 2019.
$14M
Visitor spending, 2025
114 of 133 localities
103
Jobs supported
114 of 133
$0.6M
Local taxes from visitors
112 of 133
$3.9M
Wages paid
$0.4M in state taxes
Ten years of visitor spending
Where the money went in 2025
Retail is the largest single category here at $3.6M, 26.3% of everything visitors spent.
- Lodging
- $2.7M20.0%
- Food and drink
- $2.7M19.5%
- Retail
- $3.6M26.3%
- Recreation
- $1.1M8.3%
- Transport
- $3.6M25.9%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $14M | +2.4% | $2.7M | $2.7M | $3.6M | $1.1M | $3.6M | 103 | $0.6M |
| 2024 | $13M | -2.7% | $2.7M | $2.5M | $3.5M | $1.1M | $3.6M | 103 | $0.6M |
| 2023 | $14M | -12.9% | $2.8M | $2.6M | $3.6M | $1.1M | $3.7M | 103 | $0.7M |
| 2022 | $16M | +5.6% | $3.1M | $3.2M | $4.1M | $1.2M | $4.3M | 112 | $0.7M |
| 2021 | $15M | +31.5% | $3.0M | $3.0M | $4.0M | $1.1M | $4.0M | 108 | $0.6M |
| 2020 | $11M | -30.1% | $2.3M | $2.3M | $3.0M | $0.7M | $3.1M | 105 | $0.5M |
| 2019 | $16M | +2.8% | $2.9M | $3.3M | $4.3M | $1.2M | $4.6M | 134 | $0.7M |
| 2018 | $16M | +5.2% | $3.0M | $3.1M | $4.3M | $1.2M | $4.4M | 132 | $0.7M |
| 2017 | $15M | +4.3% | $2.9M | $2.9M | $4.2M | $1.1M | $4.0M | 127 | $0.6M |
| 2016 | $14M | — | $2.8M | $2.7M | $4.0M | $1.1M | $3.8M | 124 | $0.6M |
How that compares
- 0.04% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 0.8% of the Shenandoah Valley region, which took $1.74B.
- Ranks 114 of 133 Virginia counties and independent cities by visitor spending, and 112 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Clarke County is +2.4%.