Visitor economy
Caroline County
County · Northern Virginia. Visitors spent $51M here in 2025, down 1.5% on 2024 and up 15.3% on 2019.
$51M
Visitor spending, 2025
75 of 133 localities
291
Jobs supported
85 of 133
$1.8M
Local taxes from visitors
81 of 133
$9.4M
Wages paid
$1.2M in state taxes
Ten years of visitor spending
Where the money went in 2025
Retail is the largest single category here at $15M, 30.2% of everything visitors spent.
- Lodging
- $8.5M16.8%
- Food and drink
- $10M20.0%
- Retail
- $15M30.2%
- Recreation
- $3.9M7.6%
- Transport
- $13M25.5%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $51M | -1.5% | $8.5M | $10M | $15M | $3.9M | $13M | 291 | $1.8M |
| 2024 | $52M | -5.8% | $8.7M | $10M | $16M | $4.0M | $13M | 291 | $1.8M |
| 2023 | $55M | +5.6% | $9.2M | $11M | $17M | $4.2M | $14M | 297 | $1.9M |
| 2022 | $52M | +9.5% | $8.7M | $9.9M | $16M | $3.9M | $14M | 289 | $1.8M |
| 2021 | $47M | +35.0% | $8.6M | $9.2M | $14M | $3.4M | $12M | 266 | $1.6M |
| 2020 | $35M | -20.4% | $6.0M | $6.0M | $11M | $2.3M | $9.8M | 244 | $1.3M |
| 2019 | $44M | +4.8% | $7.0M | $8.6M | $14M | $2.9M | $12M | 298 | $1.6M |
| 2018 | $42M | +5.2% | $6.3M | $8.1M | $14M | $2.8M | $11M | 294 | $1.5M |
| 2017 | $40M | +7.6% | $6.0M | $7.7M | $13M | $2.7M | $10M | 289 | $1.5M |
| 2016 | $37M | — | $5.4M | $7.4M | $12M | $2.6M | $9.4M | 278 | $1.4M |
How that compares
- 0.14% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 0.3% of the Northern Virginia region, which took $16.91B.
- Ranks 75 of 133 Virginia counties and independent cities by visitor spending, and 81 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Caroline County is -1.5%.