Visitor economy
Augusta County
County · Shenandoah Valley. Visitors spent $155M here in 2025, up 7.6% on 2024 and up 42.2% on 2019.
$155M
Visitor spending, 2025
34 of 133 localities
1,230
Jobs supported
39 of 133
$5.9M
Local taxes from visitors
44 of 133
$40M
Wages paid
$4.3M in state taxes
Ten years of visitor spending
Where the money went in 2025
Food and drink is the largest single category here at $51M, 33.0% of everything visitors spent.
- Lodging
- $41M26.6%
- Food and drink
- $51M33.0%
- Retail
- $16M10.6%
- Recreation
- $17M10.8%
- Transport
- $30M19.0%
Lodging includes short-term rentals and second-home spending. Transport covers both ground and air.
Year by year
| Year | Total | Change | Lodging | Food | Retail | Recreation | Transport | Jobs | Local tax |
|---|---|---|---|---|---|---|---|---|---|
| 2025 | $155M | +7.6% | $41M | $51M | $16M | $17M | $30M | 1,230 | $5.9M |
| 2024 | $144M | +2.4% | $38M | $47M | $16M | $17M | $27M | 1,212 | $5.5M |
| 2023 | $141M | +2.9% | $38M | $45M | $15M | $16M | $27M | 1,194 | $5.4M |
| 2022 | $137M | +11.0% | $37M | $42M | $15M | $16M | $27M | 1,171 | $5.2M |
| 2021 | $123M | +47.2% | $36M | $38M | $12M | $13M | $24M | 1,062 | $4.7M |
| 2020 | $84M | -23.3% | $24M | $26M | $9.2M | $8.7M | $17M | 943 | $3.7M |
| 2019 | $109M | +0.1% | $29M | $35M | $11M | $12M | $22M | 1,202 | $4.7M |
| 2018 | $109M | +5.1% | $31M | $33M | $11M | $11M | $22M | 1,219 | $4.7M |
| 2017 | $104M | +3.6% | $30M | $31M | $11M | $11M | $21M | 1,215 | $4.6M |
| 2016 | $100M | — | $29M | $31M | $11M | $10M | $20M | 1,205 | $4.6M |
How that compares
- 0.43% of all visitor spending in Virginia, which totalled $36.20B in 2025.
- 8.9% of the Shenandoah Valley region, which took $1.74B.
- Ranks 34 of 133 Virginia counties and independent cities by visitor spending, and 44 of 133 by the local taxes that spending returns.
- Statewide spending is +3.1% on 2024; Augusta County is +7.6%.