Tourism offices
Wise County
3 organizations market this county. Every contact below was checked against the organization’s own website in September 2026.
Friends of Southwest Virginia
- Phone
- (276) 492-2400
- Website
- friendsofswva.org
- Contact
- Kim Davis, Executive Director
Where it says it works
Southwest Virginia — the Communities page lists Bland, Buchanan, Carroll, Dickenson, Floyd, Franklin, Giles, Grayson, Lee, Montgomery, Patrick, Pulaski, Russell, Scott, Smyth, Tazewell, Washington, Wise and Wythe counties together with Bristol, Galax, Norton and Radford
Verification note
Coverage matches the state's 19 counties and 4 independent cities exactly. Kim Davis confirmed as Executive Director, and info@friendsofswva.org and (276) 492-2400 are the published general contacts. EMAIL DOMAIN CAUTION: every staff address published on the site is now @myswva.org (e.g. rvaughan@myswva.org, cfox@myswva.org); no address is published for Kim Davis, and the state's kdavis@friendsofswva.org appears on no page. Office: One Heartwood Circle, Abingdon, VA 24210. The organization also operates the SWVA Cultural Center and a Visitor Center at that address, and runs 'Round the Mountain.
Heart of Appalachia
The state directory lists it as “Heart of Appalachia Tourism Authority”.
- Phone
- (276) 762-0011
- Website
- heartofappalachia.com
Where it says it works
Seven Virginia counties plus one city: Buchanan, Dickenson, Lee, Russell, Scott, Tazewell and Wise counties and the City of Norton; the site describes "15 mountain towns" across the region.
Verification note
The site now brands itself simply "Heart of Appalachia" (state listed "Tourism Authority"). Coverage matches the file exactly. No staff page is published, so Jeff Hess was NOT carried over. Offices at 3028 4th Ave. Market Square, PO Box 186, St. Paul, VA 24283. COVERAGE OVERLAP: Heart of Appalachia claims Lee County, which is also claimed by Lee County Virginia Tourism (DMO-070).
Wise County (Office of Economic Development)
The state directory lists it as “Wise County”.
- Phone
- 276-328-2321
- Website
- www.wisecounty.org
- Contact
- Brian Falin, Director of Economic Development
The domain in the state directory is dead or parked.
Where it says it works
Wise County, VA. The county website publishes no tourism service-area statement and no tourism department; the county offices are at 206 East Main Street, Wise, Virginia 24293.
Verification note
NO TOURISM FUNCTION IS PUBLISHED: wisecounty.org has no tourism department, no tourism page (wisecounty.org/tourism returns 404) and no tourism category in its staff directory, so there is no coverage statement to record. Brian Falin is still listed, as Director of Economic Development, but the county is migrating email domains - his Economic Development listing now reads falin_b@wisecountyva.gov, while a second, separate directory entry for him as "Industrial Development Supervisor" under Administration still carries the state's falin_b@wisecounty.org. Phone matches. Virginia confirmed by the 276 area code and Wise, VA address - not Wise County, TX.