Tourism offices
Russell County
3 organizations market this county. Every contact below was checked against the organization’s own website in September 2026.
Friends of Southwest Virginia
- Phone
- (276) 492-2400
- Website
- friendsofswva.org
- Contact
- Kim Davis, Executive Director
Where it says it works
Southwest Virginia — the Communities page lists Bland, Buchanan, Carroll, Dickenson, Floyd, Franklin, Giles, Grayson, Lee, Montgomery, Patrick, Pulaski, Russell, Scott, Smyth, Tazewell, Washington, Wise and Wythe counties together with Bristol, Galax, Norton and Radford
Verification note
Coverage matches the state's 19 counties and 4 independent cities exactly. Kim Davis confirmed as Executive Director, and info@friendsofswva.org and (276) 492-2400 are the published general contacts. EMAIL DOMAIN CAUTION: every staff address published on the site is now @myswva.org (e.g. rvaughan@myswva.org, cfox@myswva.org); no address is published for Kim Davis, and the state's kdavis@friendsofswva.org appears on no page. Office: One Heartwood Circle, Abingdon, VA 24210. The organization also operates the SWVA Cultural Center and a Visitor Center at that address, and runs 'Round the Mountain.
Heart of Appalachia
The state directory lists it as “Heart of Appalachia Tourism Authority”.
- Phone
- (276) 762-0011
- Website
- heartofappalachia.com
Where it says it works
Seven Virginia counties plus one city: Buchanan, Dickenson, Lee, Russell, Scott, Tazewell and Wise counties and the City of Norton; the site describes "15 mountain towns" across the region.
Verification note
The site now brands itself simply "Heart of Appalachia" (state listed "Tourism Authority"). Coverage matches the file exactly. No staff page is published, so Jeff Hess was NOT carried over. Offices at 3028 4th Ave. Market Square, PO Box 186, St. Paul, VA 24283. COVERAGE OVERLAP: Heart of Appalachia claims Lee County, which is also claimed by Lee County Virginia Tourism (DMO-070).
Experience Russell County Virginia
The state directory lists it as “Russell County”.
- Phone
- 276-344-8504
- Website
- www.experiencerussellva.com
Where it says it works
Russell County, Virginia - 'The Heart of Southwest Virginia' - including Lebanon, Virginia
Verification note
DOMAIN CHANGED: the listed experiencerussell.com now redirects (http and https) to https://www.experiencerussellva.com/. PHONE AND EMAIL BOTH DIFFER: the tourism site publishes a dedicated tourism line 276-344-8504 and tourism@russellcountyva.us; the file carries the county administration line (276) 889-8000 and the County Administrator's personal address. NO STAFF are named on the tourism site, so Lonzo Lester (County Administrator, not a tourism post) is not carried over. 276 area code confirms Virginia - this is not Russell County in Kansas, Kentucky or Alabama.