Tourism offices
Rockbridge County
2 organizations market this county. Every contact below was checked against the organization’s own website in September 2026.
Lexington & the Rockbridge Area Tourism Development
The state directory lists it as “Lexington and the Rockbridge Area Tourism Development”.
- Phone
- (540) 463-3777
- Website
- lexingtonvirginia.com
Where it says it works
Lexington, Buena Vista and Rockbridge County, Virginia — "Plan a family vacation, a couples getaway, or a solo adventure around these must-see attractions, restaurants, and historical sites in Lexington, Buena Vista and Rockbridge County, VA."
Verification note
Coverage matches the file. Also trades on-site as "Rockbridge Regional Tourism". Phone and general email confirmed (106 E. Washington St., Lexington). No staff page is published, so Sheryl Wagner was NOT carried over. NEW/RELOCATED VISITOR CENTER: a new Buena Vista Visitor Center now operates at 245 W 21st St, Buena Vista, in the Virginia Innovation Accelerator, open Wednesday–Sunday 10am–3:30pm and CLOSED Monday–Tuesday (page updated 6/1/26); a third staffed desk sits at Natural Bridge State Park, 6477 S Lee Hwy, 540-291-1326.
Shenandoah Valley Travel Association (SVTA)
- Website
- visitshenandoah.org
Where it says it works
Bi-state Shenandoah Valley region. The About page says "Founded in 1924, SVTA is one of the oldest regional tourism promotional organizations of its kind in the United States," serving a "breathtakingly beautiful 200-mile region" that stretches from Harpers Ferry in West Virginia's eastern panhandle to the Roanoke area of Virginia. Members include destinations, attractions, lodging, restaurants, resorts, tourism offices and government entities across that multi-state territory.
Verification note
BI-STATE ORGANIZATION (Virginia and West Virginia) - flag for editors. The site publishes no email address at all; the state's svta@mysvta.org could not be confirmed and is left blank. No staff are named, so Helen Morton / Administrator is not carried over. The only published number is the vanity line 1-800-VISIT-SV, which dials to the (800) 847-4878 the state listed. COVERAGE CONFLICT: the organization describes its own southern boundary as "the Roanoke area," which reaches further south than the state's locality list (which stops at Bedford and Nelson counties); it also does not enumerate localities, so the state's 28-locality list is the state's construction, not the organization's claim.