Tourism offices
Norton
3 organizations market this independent city. Every contact below was checked against the organization’s own website in September 2026.
Friends of Southwest Virginia
- Phone
- (276) 492-2400
- Website
- friendsofswva.org
- Contact
- Kim Davis, Executive Director
Where it says it works
Southwest Virginia — the Communities page lists Bland, Buchanan, Carroll, Dickenson, Floyd, Franklin, Giles, Grayson, Lee, Montgomery, Patrick, Pulaski, Russell, Scott, Smyth, Tazewell, Washington, Wise and Wythe counties together with Bristol, Galax, Norton and Radford
Verification note
Coverage matches the state's 19 counties and 4 independent cities exactly. Kim Davis confirmed as Executive Director, and info@friendsofswva.org and (276) 492-2400 are the published general contacts. EMAIL DOMAIN CAUTION: every staff address published on the site is now @myswva.org (e.g. rvaughan@myswva.org, cfox@myswva.org); no address is published for Kim Davis, and the state's kdavis@friendsofswva.org appears on no page. Office: One Heartwood Circle, Abingdon, VA 24210. The organization also operates the SWVA Cultural Center and a Visitor Center at that address, and runs 'Round the Mountain.
Heart of Appalachia
The state directory lists it as “Heart of Appalachia Tourism Authority”.
- Phone
- (276) 762-0011
- Website
- heartofappalachia.com
Where it says it works
Seven Virginia counties plus one city: Buchanan, Dickenson, Lee, Russell, Scott, Tazewell and Wise counties and the City of Norton; the site describes "15 mountain towns" across the region.
Verification note
The site now brands itself simply "Heart of Appalachia" (state listed "Tourism Authority"). Coverage matches the file exactly. No staff page is published, so Jeff Hess was NOT carried over. Offices at 3028 4th Ave. Market Square, PO Box 186, St. Paul, VA 24283. COVERAGE OVERLAP: Heart of Appalachia claims Lee County, which is also claimed by Lee County Virginia Tourism (DMO-070).
City of Norton (Explore Norton VA)
The state directory lists it as “City of Norton”.
- Phone
- (276) 679-3103
- Website
- explorenortonva.com
Where it says it works
Norton, Virginia and the surrounding High Knob Region of Southwest Virginia - 'Norton and the surrounding High Knob Region offer year-round adventures for everyone', with over 100 miles of trails
Verification note
PHONE DIFFERS: the site's own contact page publishes (276) 679-3103; the file's (276) 679-1160 does not appear. NO EMAIL and NO STAFF are published - Katie Dunn is not named anywhere on the site, so the name and title are left blank. Address 618 Virginia Avenue NW, P.O. Box 618, Norton, VA 24273 (276 area code confirms Virginia). COVERAGE BROADER THAN THE FILE: the site markets the High Knob Region, which extends beyond the city limits into Wise and Scott counties.