Tourism offices
Lee County
3 organizations market this county. Every contact below was checked against the organization’s own website in September 2026.
Friends of Southwest Virginia
- Phone
- (276) 492-2400
- Website
- friendsofswva.org
- Contact
- Kim Davis, Executive Director
Where it says it works
Southwest Virginia — the Communities page lists Bland, Buchanan, Carroll, Dickenson, Floyd, Franklin, Giles, Grayson, Lee, Montgomery, Patrick, Pulaski, Russell, Scott, Smyth, Tazewell, Washington, Wise and Wythe counties together with Bristol, Galax, Norton and Radford
Verification note
Coverage matches the state's 19 counties and 4 independent cities exactly. Kim Davis confirmed as Executive Director, and info@friendsofswva.org and (276) 492-2400 are the published general contacts. EMAIL DOMAIN CAUTION: every staff address published on the site is now @myswva.org (e.g. rvaughan@myswva.org, cfox@myswva.org); no address is published for Kim Davis, and the state's kdavis@friendsofswva.org appears on no page. Office: One Heartwood Circle, Abingdon, VA 24210. The organization also operates the SWVA Cultural Center and a Visitor Center at that address, and runs 'Round the Mountain.
Heart of Appalachia
The state directory lists it as “Heart of Appalachia Tourism Authority”.
- Phone
- (276) 762-0011
- Website
- heartofappalachia.com
Where it says it works
Seven Virginia counties plus one city: Buchanan, Dickenson, Lee, Russell, Scott, Tazewell and Wise counties and the City of Norton; the site describes "15 mountain towns" across the region.
Verification note
The site now brands itself simply "Heart of Appalachia" (state listed "Tourism Authority"). Coverage matches the file exactly. No staff page is published, so Jeff Hess was NOT carried over. Offices at 3028 4th Ave. Market Square, PO Box 186, St. Paul, VA 24283. COVERAGE OVERLAP: Heart of Appalachia claims Lee County, which is also claimed by Lee County Virginia Tourism (DMO-070).
Lee County Virginia Tourism
The state directory lists it as “Lee County Tourism”.
- Phone
- (276) 548-8871
- Website
- www.ilovelee.org
The domain in the state directory is dead or parked.
Where it says it works
Lee County, Virginia ("Where Virginia Begins"), including the towns of Jonesville and Pennington Gap and attractions such as White Rocks, Stone Face Rock, Lee Theatre, Stone Mountain ATV Trail, Wilderness Road State Park, Cumberland Gap National Park and Cave Springs Recreational Area.
Verification note
LISTED DOMAIN EFFECTIVELY DEAD: https://leecova.org resets the connection, http://leecova.org returns 404, and http://www.leecova.org serves only a legacy page saying the site "has been moved & updated" to leecova.com (https also fails on the www host). The county's live site is now https://www.leecova.com/ and the TOURISM site is https://www.ilovelee.org/ ("Lee County Virginia Tourism", 33640 Main Street, Jonesville, VA 24263, (276) 548-8871, fax (276) 346-4016). The file's email llitton@leecova.org sits on the dead domain, and neither "Leslie Litten" nor "Leslie Litton" is named on the tourism or county site, so no contact name is carried over. Brochure requests are also taken at (276) 346-7766. COVERAGE OVERLAP: Heart of Appalachia (DMO-060) also claims Lee County.