Tourism offices
Highland County
2 organizations market this county. Every contact below was checked against the organization’s own website in September 2026.
Highland County Chamber of Commerce
- Phone
- (540) 468-2550
- Website
- www.highlandcounty.org
- Contact
- Chris Swecker, Executive Director
Where it says it works
Highland County, Virginia ("Virginia's Sweet Spot"); the Chamber operates the county visitor center in Monterey and its members "serve Highland County and beyond."
Verification note
Name, contact, title, phone and email all confirmed. Listed domain resolves via a redirect to www.highlandcounty.org. VISITOR CENTER IS NOT AT THE CHAMBER OFFICE: the Highland County Visitor Center is at 27 West Main Street, Monterey, inside an independent section of the Highlander restaurant, while the Chamber office is at 224 W. Main Street; it became a VTC Certified Tourist Information Center in July 2025.
Shenandoah Valley Travel Association (SVTA)
- Website
- visitshenandoah.org
Where it says it works
Bi-state Shenandoah Valley region. The About page says "Founded in 1924, SVTA is one of the oldest regional tourism promotional organizations of its kind in the United States," serving a "breathtakingly beautiful 200-mile region" that stretches from Harpers Ferry in West Virginia's eastern panhandle to the Roanoke area of Virginia. Members include destinations, attractions, lodging, restaurants, resorts, tourism offices and government entities across that multi-state territory.
Verification note
BI-STATE ORGANIZATION (Virginia and West Virginia) - flag for editors. The site publishes no email address at all; the state's svta@mysvta.org could not be confirmed and is left blank. No staff are named, so Helen Morton / Administrator is not carried over. The only published number is the vanity line 1-800-VISIT-SV, which dials to the (800) 847-4878 the state listed. COVERAGE CONFLICT: the organization describes its own southern boundary as "the Roanoke area," which reaches further south than the state's locality list (which stops at Bedford and Nelson counties); it also does not enumerate localities, so the state's 28-locality list is the state's construction, not the organization's claim.